Creating an empowering brand & website for a
holistically-focused aging-in-place consultancy
By 2030, over 80 million adults in the U.S. will be aged 65 or older, with 77% preferring to age in place. However, many face challenges like home safety, isolation, and health issues that make this difficult. Onni Home, a Colorado-based startup, offers holistic aging-in-place assessments that address all 8 dimensions of well-being: physical, environmental, financial, social, intellectual, occupational, and spiritual. Through personalized consulting, Onni Home works closely with individuals and families to identify unique needs and create tailored plans for independent living. The company also connects families with community resources to provide comprehensive support, ensuring older adults can live safely, comfortably, and confidently in their own homes.
Brand Framework
Visual Identity
Brand Guidelines
Content Strategy
Web Design
Web Development
Brand Framework
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Onni Home is an aging-in-place consultancy dedicated to helping individuals live independently and comfortably at home as they age. The brand combines empathy, integrity, innovation, and sustainability to provide personalized solutions for home modifications, technology, and lifestyle adjustments. Our design work focused on creating a visual identity that conveyed warmth, trust, and expertise, aligning with Onni Home's mission to make aging in place a positive, empowering experience. Through thoughtful logo design, color palette, and messaging, we helped establish Onni Home as a compassionate, knowledgeable guide for seniors and their families.
Visual Identity
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The visual identity of Onni Home is anchored by a bird symbol, embodying the brand’s core values of freedom, independence, and safety. The bird’s ability to soar represents Onni Home’s mission to help individuals age in place with confidence and autonomy. The bird also symbolizes the connection to home—just as a bird returns to its nest for security and peace, Onni Home helps clients create safe, nurturing environments where they can thrive. The color palette—comprising soft blues, greens, and whites—reinforces this sense of tranquility and trust. Blue evokes calm and reliability, green represents growth and renewal, and white symbolizes purity and clarity. Together, these colors reflect Onni Home’s commitment to providing supportive, innovative, and holistic aging-in-place solutions.
Web Design & Development
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The Onni Home website is built around user-centered design and empathy, addressing both the practical and emotional needs of people seeking safer, more accessible homes. Whether for older adults, individuals with chronic illness, people with disabilities, or families planning ahead, the site is designed to make information easy to access and act on.
Navigation is intuitive and simple, with clear calls to action that guide visitors without overwhelm. Concise, easy-to-read language and calming colors such as blue, green, and white create a sense of trust, comfort, and security, while reducing cognitive load for users of all ages and abilities.
Trust is reinforced through educational resources, clear service explanations, and visible expertise in aging in place and universal design. Accessibility principles are woven throughout, from high-contrast text and optimized images to layouts that adapt seamlessly across devices, ensuring a welcoming and inclusive experience for all visitors.
See the live site Here
